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Date Published: 15/01/2026

Jumilla to promote wine tourism at the FITUR fair in Madrid

The Region of Murcia will be presenting a new Wine Tourism initiative at the largest annual tourism fair in the world

Jumilla to promote wine tourism at the FITUR fair in Madrid FITUR, the largest annual tourism fair in the world is being held in Madrid from 21^st to 25^th January, and the municipality of Jumilla will once again be present on the Region of Murcia stand promoting the wine route and other aspects of tourism in the northern Altiplano area of Murcia.

Mayoress Seve González, the councillor for Tourism (Asunción Navarro) and representatives of the Jumilla Wine Route including Silvano García were among those attending the presentation of the Murcia stand for the 2026 event, where one of the main aspects highlighted was the introduction of a new Wine Tourism Guide and Strategy for the Region of Murcia. In this sense Jumilla is in the spotlight on the Murcia stand this year, providing a great opportunity to showcase not only the local wine production but also its historical and cultural heritage and the rural tourism opportunities in the surrounding countryside.

Jumilla to promote wine tourism at the FITUR fair in Madrid The Region of Murcia stand at FITUR 2026 will occupy 1,000 square metres off floor space and enjoys an open, visually attractive design. Visitors to the stand can enjoy an “immersive tunnel” which makes it possible to enjoy virtual visits to some of the landscapes of the Region, while elsewhere Jumilla will be taking part in events such as wine and honey tasting.

Another feature is the “Espacio Monastrell”, named after the Monastrell grape which characterizes wine production in Jumilla and Yecla, which Will be open to the public during the weekend of the fair so that they can try different wines and other local produce.

For more local news, events and visiting information please contact the tourist office (telephone 968 780237, email oficinaturismo@jumilla.org) or go to the home page of Jumilla Today.

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Address

Plaza del Rollo, 1 30520 JUMILLA

Tel: 968 780237 / 663 300779

Oficina de Turismo Jumilla

The tourist office in the centre of Jumilla is easily found by driving straight into the centre of the town along the Avenida de Murcia and following the signposts. The tourist office is alongside the Parque de Don Albano Martínez Molina, where there are a number of parking spaces.

Jumilla, in the north of the Region of Murcia, has become internationally famous over recent decades due to the quality of the wines produced in the municipality, and wine tourism has begun to attract visitors from other parts of Spain and the rest of Europe.

The tourist office is happy to provide a range of maps and leaflets showing the different bodegas which can be visited within the municipality. Some of these form part of the Rutas del Vino de Jumilla, the Jumilla wine route, and can either be visited as a guided tour or sell their produce directly to the public.(see feed below for more details)

However, the town and the surrounding countryside have plenty of other attractions for visitors, and the popularity of Jumilla wines is leading more and more people to discover other facets of the tenth largest municipality in Spain.

Jumilla Tourist Office

These include the spectacular countryside and birdlife in the Sierra del Carche, the historic remains which range from cave paintings and a Roman mausoleum to the castle, the Iglesia de Santiago, the Town Hall and the Teatro Vico, and the gastronomy: rich stews are accompanied not only by the wines of the area but also by Jumilla pears, which also enjoy Denomination of Origin status.

Tourism in Jumilla is not as seasonal as it is in the coastal areas of the Region of Murcia, but the town is at its liveliest during the fiestas in Holy Week and the August Fair, which incorporates the grape harvest celebrations and the Moors and Christians parades.

The Altiplano of the Region of Murcia, which consists of the municipalities of Jumilla and Yecla, is only just over an hour by car from the Mar Menor, Cartagena, Mazarrón, Torrevieja and Alicante, and anyone wishing to visit real inland Spain and world-class wineries is advised to include Jumilla in their schedule.